While walking in a New York airport three years ago, Danyale Thomas overheard a woman describe her uncle as a man with "good hair."

"Culturally, I knew exactly what she was talking about," Thomas recalled. "And I thought, 'Why do we do that? Why do we only call good hair straight and wavy, or you know, hair that does what we don't do naturally.'"

Thomas, a stylist who stopped using chemicals to straighten her hair in 1994, was in the process of opening a shop in Seattle, a space where women with ethnic hair find that their kinks, curls and frizz are all maintainable with the right style — and the right product.

"I decided, natural hair is good hair, and I'm going to call my shop Good Hair," Thomas said.

Chris Rock's new documentary, coincidentally of the same name, explores the social, sexual, and economic politics of black women's hair in all its styles, including weaves, relaxers, naturals and locks.

But Seattle's Good Hair focuses on one.

"We believe that good hair is the hair that grows out of your head just the way it is," Thomas said.